Privacy at a Glance
We respect your privacy.
When you sign up for SWR Rewards, we collect a few personal details to help deliver exclusive offers and improve your experience.
This notice explains how we use your data and your rights.
What We Collect
When you register or interact with the site, we collect:
- Name
- Email address
- Phone number
- Postcode
Why We Use Your Data
We use your information to:
- Create and manage your Rewards account
- Send you relevant offers and updates
- Tailor promotions based on your location
- Improve the site and user experience
Legal Basis for Processing
We rely on:
- Consent – for sending marketing communications
- Legitimate interests – to operate and improve the Rewards programme
Keeping Your Data Safe
We use secure systems and follow strict procedures to protect your data. Only authorised staff and trusted partners can access it when necessary.
Sharing Your Data
We may share your data with:
- Technology providers who support the Rewards platform
- Partners offering promotions (only when needed to fulfil an offer)
- Law enforcement or regulators if required by law
Your Rights
You have the right to but:
- Access your data
- Correct inaccuracies
- Withdraw consent at any time
- Request deletion (where applicable)
To exercise your rights, contact our Data Protection Officer at dpo@swrailway.com
For full details, visit South Western Railway’s Privacy Policy.
This Privacy Notice was last updated on 23rd July 2025.